Own the Floor. Own
Join the world’s largest dance studio franchise and turn your passion for people, dance and community into a profitable Arthur Murray franchise.
Discover how to start your own Arthur Murray Franchise:
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$75k-$300k Average Investment Required
$50k
Liquid Capital Requirement
$250k
Net Worth Requirement
$75k-$300k
Estimated Investment Range
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. The information contained in this website is not inconsistent with our FDD. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate state regulatory agencies. Such filing does not constitute approval by those states.
510-537-8706
www.arthurmurray.com
Arthur Murray Dance Studios
1947 Second St,
Livermore, CA 94550
Your Future.
Take the Lead in Your Community
For 114 years, Arthur Murray International has helped millions discover the joy of ballroom and social dance, while giving hundreds of franchisees an opportunity to build meaningful, profitable businesses.
Today, our global network incorporates 329 studios across 19 countries, serving students of all ages, backgrounds and dance skill levels.
The dance industry is experiencing explosive growth, with demand for health, wellness and social connection fueling new interest around the world. Arthur Murray franchise owners are at the heart of this movement – bringing joy and confidence to every student who walks into a studio.
Why Join the Arthur Murray Family
A Legacy of Dance Leadership
Since 1912, Arthur Murray has been the most trusted name in ballroom and social dance education and one of the first and longest-running franchise brands globally. Today, under the leadership of CEO Gary Edwards, Arthur Murray is evolving for its next chapter – expanding franchisee and dance teacher training, strengthening studio operations and modernizing our franchise development approach.
A Franchise Model Built for Growth
Our turnkey systems, tailored franchisee training, marketing and operations support allow franchisees with or without dance industry experience to succeed.
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From international events to studio parties to daily dance lessons, Arthur Murray is more than a business – it’s a family. Franchisees benefit from a global network of peers and mentors dedicated to driving business success.
A Community That Moves Together
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A Brand That Inspires
Arthur Murray transforms lives daily – helping students build confidence, connection and joy through dance. As a franchisee, you’ll build more than a studio – you’ll have a lasting impact on your community.
A Global Leader
Arthur Murray is the Standard in Dance
The global leader in ballroom and social dance
329 studios in 19 countries
World-class support
A Franchise Value Proposition centered on making marketing and operations effective
A proven scalable and profitable model
AUV’s at $715,610 with multiple revenue streams
A global dance community
Millions of students taught worldwide
Purpose and impact
Changing lives through confidence, connection and movement
Who We’re Looking For
Dance Enthusiasts
Arthur Murray is seeking passionate, purpose-driven people who want to make an impact in their community. Dance experience is not required – only a love for people, a drive to succeed and a real passion and excitement for what dance can do for your local community.
U.S. and Canada
We’re looking to partner with owner operators across markets in the U.S. and Canada. Domestic franchisees are supported by Arthur Murray’s tailored training, marketing systems and a world-class brand network.
International Growth
Arthur Murray is expanding globally and we’re seeking master franchisees looking to bring the brand to new international markets. With studios around the world, we have the playbook to drive international success.
Open in your Market
Arthur Murray is expanding across North America. From major metro areas to suburban communities, opportunities exist for qualified franchisees ready to bring the leader in global dance to their market.
What an AMI Franchisee gets
Why Own an Arthur Murray Studio
Arthur Murray provides a turnkey franchise model proven to perform in markets across the U.S. and Canada.
Arthur Murray franchisees receive:
Tailored training and onboarding
Marketing and operations support
Guidance on hiring and retaining staff
Multiple revenue streams
Access to corporate and franchisee expertise from a 114 year old brand
Convert your Independent Studio
If you own an independent dance studio, Arthur Murray offers a seamless path to elevate your business through the strength of the world’s most established and trusted dance studio brand.
Converting an existing studio reduces the overall investment, accelerates your opening timeline and instantly connects you to Arthur Murray’s proven operations systems, marketing expertise and global community of studio owners, mentors and dance professionals.
Requirements
The Arthur Murray Studio Owner
Our franchisees have a passion for people and connection and building something meaningful and lasting in their communities. You don’t need dance experience – just a desire to elevate dance in your neighborhood.
An Ideal Candidate:
Is eager to lead a team and be active in the community
Wants to add a proven brand and industry leader to their portfolio
Seeks to make dance accessible to everyone
A Global Leader
Your Partner at every turn
Arthur Murray provides a comprehensive support system that guides franchisees from onboarding through day-to-day studio operations.
You’ll receive support in:
We have a simple goal: to help our franchisees build a profitable business that transforms lives through dance.
You’ll receive support in:
Training & Franchisee Onboarding
from business setup to studio launch and beyond
Dance Teacher Development
recruiting, training and retaining top dance instructors
Local Marketing & Student Recruitment
local and national lead-generation tools to drive students into your studio
Digital Tools & Services
Website, Booking System, Social media content management, listing management and more.
Ongoing Studio Guidance
continuous access to the Arthur Murray corporate team and global franchisee network to support you and your Arthur Murray studios
Requirements
From Discovery to Grand Opening
Discovery & Approval
Begin by connecting with our CDO Tony Padulo to explore available markets, talk qualifications and answer your questions.
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Franchise Training
If approved to become a franchisee, we provide tailored, hands-on training and assist with operational and marketing support and provide Arthur Murray dance teaching systems.
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Studio Organization
You’ll receive guidance on site selection, studio layout and opening procedures to ensure your studio is optimized for success from day one.
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Pre-Launch Local Marketing
We’ll help provide a playbook to build buzz pre-opening.
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Grand Opening & Ongoing Support
Once your studio doors open, our corporate team will continue to supply coaching, mentorship and insights to help your studio become the market dance leader.
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Your Team is the Heart of Your Studio
Arthur Murray’s success over the decades is because of the people. We’ll help you find, train and retain the right team – attracting passionate dance instructors who embody the Arthur Murray teaching standard.
Our hiring and retaining support include:
Proven hiring and candidate identification frameworks
Extensive dance teacher training programs
Ongoing performance and leadership development
Access to a global network of dance teachers and mentors
Clients
We Help You Fill the Floor
Arthur Murray provides franchisees with the tools and systems to attract and retain dance students. Our marketing and student recruitment programming blends national brand awareness with proven grassroots strategies that turns interest to enrollment and first-time studio visits into Arthur Murray lifers.
Franchisees receive:
Branded marketing materials and digital templates
National advertising and marketing support
Local lead-generation guidance and event planning
Event programming to drive studio engagement and word-of-mouth
Opening an Arthur Murray Studio
Becoming an Arthur Murray franchisee requires an investment that reflects the quality, history and earning potential of the brand.
These figures include the costs associated with studio build-out, equipment, training and launch marketing.
*Investment ranges may vary depending on factors such as studio size, location and local market conditions. For detailed information, refer to the 2025 Arthur Murray Franchise Disclosure Document (FDD).
Career
A Rhythm That Lasts
Arthur Murray studios have stood the test of time and many of our franchisees have been with us for decades. Our model is built to last, and we offer:
Supported by a business model refined over 100+ years
Proven Profitability
Students often stay for months or years, creating sustainable cash flow
Recurring Revenue
Private lessons, group classes, events and competitions including Dance-O-Rama’s and Superama
Several Income Streams
Lifelong students built through our community connection
Strong Student Retention
We’re helping people change their lives through dance, while building a rewarding future for yourself and family.
What makes Arthur Murray different from other dance studio franchises?
Arthur Murray is the world’s largest and most established ballroom and social dance franchise, with more than 100 years of brand staying power, a proven business model, proprietary teaching methods, training and support and several revenue streams to boost return on investment. We’re also focused on social dance. While competition is an important part of our model, most revenue comes via dance students learning to dance for fun and special occasion – vastly differentiating us from others in the space.
What are the qualifications of an Arthur Murray franchisee?
The ideal Arthur Murray franchisee in the U.S. and Canada should have strong business acumen and a passion for dance. Internationally we are seeking partners with master franchisee experience, understanding of the master franchisee model, passion for dance and a desire to expand Arthur Murray in countries around the world.
Do I need dance experience to become a franchisee?
No. Prior dance experience is not required to become an Arthur Murray franchisee. Only a passion and excitement for the dance industry.
What is the initial investment?
The typical investment range varies by location and is $75K to $300K. This includes build-out, initial training, equipment, staffing and the franchise fee. Full details are available in our 2025 Franchise Disclosure Document (FDD).
What training do franchisees receive?
Franchisees will receive tailored training to optimize studio performance.
Do franchisees receive help with hiring and staff development?
Arthur Murray provides guidance on recruiting and retaining talent, developing dance instructors and building strong team culture within your studio.
Will AMI help promote my studio locally?
Absolutely. Franchisees receive marketing tools, branding assets, local lead-generation strategies and ongoing performance support.
What Our Franchisees Are Saying
"Personally one of the best parts of being a franchisee is that my husband and I are able to raise 4 kids and have a family while still running 5 studios and more to come, while still training over 40 staff members everyday. I started in this company as a teacher at age 18 and never would I have thought it would take me this far."
"Being an Arthur Murray franchisee is incredibly rewarding. You get to change so many lives through dance while building a strong, joyful community. It is just as meaningful to create lasting careers for dance teachers, all while being supported by the legacy of the Arthur Murray brand."
"I am so grateful to be a part of a business and community that is so extremely supportive. The Arthur Murray community has gotten us through some immensely tough times, where others may not have faired as well. Having the network of amazing people and the backing of AMI as a whole has been a blessing that we do not take for granted."
$75K to $300K
Initial Investment
$25k
Franchise Fee
$50k
Min. Liquid Capital
$250k
Net Worth
